| IDEA ONE: | Don't build an agency. Build small teams of experts who create opportunities for clients. |
| IDEA TWO: | Impress with ideas, not office furniture. |
| IDEA THREE: | Every department is a creative department. |
Ricochet is an international network of brand-building strategists, art directors, copywriters, interactive experts, and designers—all of whom have been recognized for award-winning and business-building work.